Along the path of civilization, and the changing needs of the emerging life styles, Ayurveda has a momentous role to play.
And its tryst with the modern world has just been set in motion by a resurgent India.
Even before the turn of the century, in the year 1984, an Indian enterprise, Swami Aushadalaya Pvt. Ltd. was born to embark on a journey in Ayurvedic medicinal research and development. A name change resulted in AMAR Remedies Pvt. Ltd., and subsequently in 1995, AMAR Remedies Limited, came into being.
The first manufacturing facility of ARL was created in Surat, Gujarat. In response to a genuine consumer need, AMAR’s first product was a unique toothpaste. At a time when every major brand available in the market used gelatine as an ingredient, thereby making their toothpaste non-vegetarian, AMAR Toothpaste made an important breakthrough by developing a gelatine-free formula. Thus, AMAR, the first ever ‘Vegetarian’ toothpaste was launched in the markets of Gujarat in 1991. Within a few years the brand was all over the Western markets of India, and by 1998, ARL extended the brand by launching AMAR Strong, AMAR Regular and AMAR White Toothpaste.
