Along the path of civilization, and the changing needs of the emerging life styles, Ayurveda has a momentous role to play.
And its tryst with the modern world has just been set in motion by a resurgent India.
Even before the turn of the century, in the year 1984, an Indian enterprise, Swami Aushadalaya Pvt. Ltd. was born to embark on a journey in Ayurvedic medicinal research and development. A name change resulted in AMAR Remedies Pvt. Ltd., and subsequently in 1995, AMAR Remedies Limited, came into being.
The first manufacturing facility of ARL was created in Surat, Gujarat. In response to a genuine consumer need, AMAR’s first product was a unique toothpaste. At a time when every major brand available in the market used gelatine as an ingredient, thereby making their toothpaste non-vegetarian, AMAR Toothpaste made an important breakthrough by developing a gelatine-free formula. Thus, AMAR, the first ever ‘Vegetarian’ toothpaste was launched in the markets of Gujarat in 1991. Within a few years the brand was all over the Western markets of India, and by 1998, ARL extended the brand by launching AMAR Strong and AMAR Regular and AMAR White Toothpaste.
With its major thrust in toothpaste, a new plant was inaugurated by the company at Daman in 2001. Its progressive outlook and state-of-the-art manufacturing facility resulted in an immediate increase in capacity, and gave ARL the opportunity to manufacture more varieties of toothpastes for different segments.
Very soon, ARL started manufacturing more than 25 different brands and variants of toothpaste for local and export markets. ARL also began to produce regular cosmetic toothpastes, besides genuine herbal products. It found immediate success in selling to traders in African countries like Nigeria, Ghana, Sudan, and Tanzania, and also in countries like Dubai and Panama.
